ABOUT THE WRITER Andy B. has been working in the field of study abroad support for more than 15 years in different capacities such as instruction, curriculum design, study abroad planning/consulting and more. At the same time, he has pursued degrees in the field of cultural expertise to the doctoral level. He speaks Chinese and Japanese.

ABOUT THE COLUMN This column is dedicated to problems related to cultural communication and exchange. It explores techniques and case studies related to improving our ability to communicate effectively in cross-cultural settings.

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CROSS-CULTURAL COMMUNICATION COLUMN BY Andy B.

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