Blackpink How You Like That
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On May 4, 2020, it was reported that the group had finished recording their new album and were working on a schedule to shoot a music video later that month.[3] On May 18, YG Entertainment shared an update on the project, projected for a June 2020 release, and revealed that more than ten songs were expected for their first full-length album.[4] On June 10, YG Entertainment released the teaser poster to the single on social media and confirmed the comeback date to be June 26.[5] Three days later, YG Entertainment released a prologue of the group's newest reality show, 24/365 with Blackpink, ahead of its launch on July 4,[6] via YouTube. The show documents their comeback alongside sharing their lives through vlogs.[7] According to member Jisoo in the prologue of 24/365 with Blackpink, the song represented a move from previous "powerful" music, describing it as more "swag".[8]
Following the release of "How You Like That", it was met with generally positive reviews from music critics. Consequence of Sound named the song the 27th best track of the year, writing that the members "deliver a positive message of perseverance over a slamming, hip-hop-oriented track with plenty of explosive drops."[22] The Los Angeles Times included the song in their list of 50 best songs of 2020, stating that the "squelchy, gum-smacking and titanically fun comeback should cement them as pop stars, full-stop, in the U.S. for years to come."[23] Billboard magazine ranked the song at number 23 in their list of 100 Best Songs of 2020, complimenting its composition and the group's energy, further asserting the "fireworks show of a coda" was "the most thrilling 30 seconds of pop all year."[24] Crystal Bell of Paper magazine opened the review by commenting it "was lambasted for its formulaic structure", however she rebutted that by highlighting its addictive nature and referred to the song as "gloriously big", having "significantly more cultural impact than their other singles this year."[25]
In the United States, "How You Like That" debuted at number 33 on the Billboard Hot 100, tying with "Sour Candy" as the highest-charting song by a female Korean act at that time.[43] It debuted at number two on the Digital Song Sales chart with 16,400 copies sold and at number 18 on the Streaming Songs chart.[44][45] The song also reached the top twenty in Australia, Canada, Estonia, Hungary, New Zealand, the United Kingdom and Scotland. The track reached 38.9 million streams in the UK as of September 2022, becoming the group's third most streamed song in the country.[46] Globally, "How You Like That" debuted at number five and peaked at number two on the daily Spotify Global Chart, breaking the record for the biggest girl group debut in Spotify history.[47] Following the chart's launch in September, "How You Like That" charted on the Billboard Global 200 for 34 weeks, becoming the third longest-charting song by a K-pop act as well as the longest-charting song among all female K-pop acts.[48] In 2021, the song became the first by a female Korean group to surpass 500 million streams on Spotify.[49]
In the beginning scene of the music video, all four sit like queens atop steps. The members are depicted dancing in several locations, including a jungle, a trapezoidal hall, and the Arctic, all while rocking a parade of high-fashion looks. At the end, they are united in a dance break in a grand domed hall where the quartet are surrounded by back-up dancers.[55] The colorful music video shows Jennie, Lisa, Rosé and Jisoo delivering both a message of resilience and a blistering kiss-off to an unseen foe.
A dance performance video was additionally released on July 6, 2020; the video features the four members doing the full choreography in matching black athleisure in front of a hot pink background.[53] In the climax, the girls are joined by eight back-up dancers for a high-energy, synchronized finale.[57] In January 2021, it became the first K-pop dance performance video to r
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