A publishing company specializing in academic books and test prep materials was struggling to gain visibility on Amazon. Their ads were poorly optimized, leading to high ACOS and wasted spend. To overcome these challenges, the company decided to hire Amazon PPC expert services from SpectrumBPO. The team optimized their campaigns with subject-focused keywords, improved Sponsored Products targeting, and designed Sponsored Brands ads to highlight bestsellers. Within a few months, the publisher reduced wasted spend by 40%, improved ACOS by 35%, and doubled ad-attributed sales. Several of their titles even ranked in Amazon’s Top 100, showcasing how SpectrumBPO’s expertise can transform advertising performance for educational brands.
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